The DPF is committed to establishing responsible business and data management practices and standards in the online world, with a focus on online advertising. As increasingly sophisticated online advertising technologies evolve, concerns about their impact on online privacy mount. The DPF is prepared to meet these concerns with effective industry self-regulation and best practices that offer sensible protections for online consumer privacy.

In conjunction with industry leaders, regulatory agencies, federal and state legislators and others, the DPF has engaged the online advertising industry to address the business dimension of the privacy debate through the development of actionable self-regulatory standards that establish and reward responsible marketing behavior.

Online technologies will continue to change and evolve. The DPF will seek out standards and policies that reward responsible marketing and the responsible use of data, as well as promote the long-term growth and viability of the Internet as a vibrant marketing channel. Join us in efforts to shape these policies and standards!

The DPF is managed by the Digital Policy Group (DPG). The DPG is a leading online management and consulting company currently managing the Network Advertising Initiative (NAI), the Digital Policy Forum (DPF), and the Email Sender & Provider Coalition (ESPC).