In many respects the online industry is as healthy as it has ever been. Growth and optimism abound. The buzz and excitement are back. Innovative new technologies promise levels of interaction and customization beyond anything hoped for just a few years ago.

At the same time, there is growing concern and awareness among businesses, consumers and lawmakers that abuses of some of these new technologies could pose a risk to consumer privacy. Numerous legislative actions loom on the horizon that threaten even the most basic elements of the online marketplace.

The DPF has positioned itself at the center of this crossroads. We are dedicated to helping shape the issues surrounding consumer privacy, public policy and emerging technologies.

Our Mission:

As the Internet continues to evolve, the DPF will work towards standards and policies that reward responsible marketing and the responsible use of data and promote the long-term growth and viability of the Internet as a vibrant communications channel.

Towards this end, the DPF's goals are to:

• Share information and build a strategy within the coalition to ensure a cohesive and effective response to existing and emerging threats;
• Inform our members about regulatory developments at the federal, state, and international levels;
• Educate policy makers, software developers, and other interested parties about legitimate online data collection practices and responsible online business models;
• Coordinate individual member messages and efforts, and;
• Advocate for public policy that avoids disruption of responsible online business models.

The online world will continue to change and evolve. It is critical to your business that you know how to respond to the changing marketplace. The DPF continues to seek partners to work with us to promote and protect responsible online practices. Join us to help shape this future!